Value Chain management Essay Example | Topics and Well Written Essays - 500 words

Value Chain management - Essay Example some other complementor, with respect to Relationship Management and Process Improvement, is the highly competitive automobile industry with cut pharynx competition between the company and General Motors, Honda and Toyota as is reflected by the competitive stock market of the various(prenominal) companies (C.Heckscher & S.Adler, 2006)(Appendix 3). This provides an incentive for Nissan to come up with state of the art technology and new ways of serving customers reform (process improvement). Furthermore, relationship management with customers is complemented by state of the art technology of the company, including the Nissan Fleet Communications (NFC) which provides customer nominate and maintains a customer database (Jha, 2008). Technology Management/ Relationship Management Perhaps, one of the most recent and center complementor is the Earthquake in Japan (and previously the Tsunami) which has virtually shaken the foundations of major Japa nese manufacturers. The company is late facing supply chain management crisis due to shortages of key parts. In some cases, the supplier was changed, in others the plant was fixed by the supplier.