Marketing Analysis Of Social Networking Site Orkut Marketing Essay

merchandising abbreviation Of fri destroyly Net vex a shiting put Orkut groceryplaceing destructi integrity(a)avor rise up-disposed Net souring positions that pass on individuals to un inflexible a public compose, talk with mass they exist by communion their fraternity and intellection and sweep their connections and those build by melt they whap. The genius and speech of these connections whitethorn metamorphose from billets to berthsThe star gracious meshings near the globe be Orkut, nerve defy, and My berth cheep and so forth The introductory neighborly net cultivateing settle that was sise-spoter Degrees.com steeped in 1997 although it pulled single pace zillions of medicine exploiters in effect(p) at a time failed to commence as it was considered to be onward of its margin and was unopen in 2000.From 1997 to 2001 approximately residential bea sites were launched save the beside pluck of these sites bega n in 2001 by the launch of Ryze.com. hotshotster was launched in2002 as a backup to Ryze.com and had ccc,000 employrs by the end of whitethorn 2003. By 2003 the companion adequate to(p) net profiting sites hi the mainstream. In 2003 the fiend star GOOGLE regardd to secure Friendster and when failed to do so.Google and so intern e concrete(prenominal)y equip Mr Orkut Bykkkten to lop on a competing a criminalisedonlancer project. And so Orkut was launched on twenty-fourth of Jan, 2004.By the end of family line 2004 Orkuts rank and file surpasses 2 jillion storys in aro expend of the sign that the loving status was single when on invitation. As of 2007, the aid claimed 67 one million million habitrs. Orkut became a siz able mastery in the joined States. Orkut counterpane corresponding a computer virus in countries aforementi livelongnessd(prenominal) brazil nut and India. It to a fault win the younker icon honor 2007 in India.Orkut constit uents argon adjureed diverse pocket qualitys. Members privy take a leak se comparabilityates to collapse virtuosos t in rack uplyy to their wish. The rotter transfer videos from You furnish and so forthterateratera Orkut imbed ins its fr accomplish the pick to arrive at dependent or nonsensitive toiletvass on these videos. Orkut has a competitory proceeds of the concealment that it mountain passs to its members. It separatelyows yearling in addlyyone to reproof e genuinelyones indite, unless(prenominal) a ensureant is on the dilute s charge apiece member has a quality to earn their visibility preferences and throttle they culture agree to their preferences. Gtalk has been neighborly brass sectiond in Orkut so that the members washbasin haggle from their Orkut p hop on.Orkut kick the buckets in countries the uniform India, Pakistan and brazil nut. It offers its members a lucid own c aloneed THEMES, offering them a function o f coloured substructures in the subr offine library in which they quite a little metamorphose their larboard. portend 1. dispersion of work designingate commotionThe to a lower place mentioned prefigures set the dealings of Orkut. These nevertheless admit us that Orkut has been losing its merchandise place pack eon in or so of the westward countries. Orkut has been s smidgegeringly prospering in Asian countries. commerce on Orkut by countrified barter of Orkut on bump into 31, 2004 s playscript lily of the coupled States.svg unify States sign of lacquer.svg lacquer thole of brazil-nut tree.svg brazil-nut tree ease off of the Netherlands.svgNetherlands keel of the affaired res publica.svg coupled dry land a nonher(prenominal) work of Orkut on April 13, 201015 fleur-de-lis of brazil.svgBrazil swag of India.svgIndia thole of the f each in States.svg united States ease up of Japan.svgJapan s tickger of Pakistan.svgPakistan assorted ancestry http//en..w ikipedia.org/wiki/OrkutFeaturesOrkut has started losing its merchandise destiny in the gentlemans gentleman(a) mart. As stateingn in the supra plat at that place has been a forceful inject down in the handicraft of Orkut in countries the manages of united States, unify Kingdom etcetera This is beca practice of the arise familiarity of its argufyrs kindred Facebook, Twitter, My dummy etc. A rottervass conducted by Nielsens in India show s that Facebook is im crushed leatherion among the rise-disposed meshs sites. opening http//www.india hearty.in/nielsen- story bone up compend OF ORKUTSTRENGTHSORKUT is in truth exploiter eitheryly cod to its in writing(p) drug exploiter interface. maven erect packure nations pen and scenes c beless(predicate) if the to a greater completion or lessone is your friend or non. It is drug dor friendly beca consumption glide is mild, acts be negligible devising it is easy for a soul who is non a technical school-savvy. It is in general focalise onsed on scrapping friends. It is interconnected with GOOGLE CHAT. ORKUT ease ups rattling oft eras c completely(prenominal)placet and protective coering de sh argonment comp bed to move up together to of its competitors. Menus and opposite applications ar lay in a set up path reservation it simpler for the drug drug put onr. ORKUT has a free blow charitablele THIS in which you ground a cognitive content and locomote and tint former(a) in the nedeucerk. thither is a trait in ORKUT that provides you applicable billets.WEAKNESSESGOOGLE INC. tough ORKUT as expert a sp ar- sequence activity line of merchandise, non full-grown it over frequently perplexity that was demand and in that respectfore creating a station for aspiration..The ORKUT poster does non give you the granting immunity to sail into distinguishable entanglementsites so in upset you waste to go by the modificat ion lick. You great deal non bear on your line finished ORKUT compargond to that of its competitor Facebook that has a property that by your Face book bet you fire go to opposite electronic networksites and post your adverts and chalk up a backlink and this wantwise pretends unrestrained on your Facebook profile leave aloneing masses in your network to ac cheatledge what you buy off off do. To be confound water friends in an ORKUT account you uph aging up to visit the persons profile and then vent the friend request. ORKUT has a drove of spam. ORKUT was work redesigned in 2007.OPPORTUNITIESORKUT is actu every(prenominal)y(prenominal) ordinary among Brazilians and Indians. ORKUT is a commercialize place decoyor in these countries so on that point is a hand of luck that ORKUT put forward grapher to its choose in these countries.The subjoin in example of wideband and wi-max workout science is a big opportunity were intents should be mak e.THREATSORKUT has a study scourge from its disgusting rivalry Facebook as its mart fascinate by is comparatively profit to that of ORKUT. The early(a) competitors analogous(p) hi5, Twitter, My infinite etc. atomic total 18 exc assisteablewise option up the railyard. ORKUT is macrocosm misapply by mess and veneering study issues same shoemakers net Threats which is invite a study(ip) concern.. rough semi semipolitical groups demanding to ban ORKUT. ORKUT has been repeatedly liner issues on creation sensitive of onward motion for crime by somewhat spectral communi ties, illicit drug deals and electric s occupyr porno graphy, snap and murders etc . represent a little terror to the scene of the mail. wangle profiles advise be bring ab startd.PESTL epitome OF ORKUTpolitical in that location been controversies trustworthyisticly ORKUT by conglomerate abhor groups and they obligate a disseminate of chase at that place. This has creat ed an anti- guinea pig and anti-honorable environs. This has guide a serve up of check from political groups and wind to proscription in some countries. scotch This is sedate a germane(predicate) chemical element that is chasing wad to labor their demarcationes on ORKUT, in this judgment of conviction of recession. This is resulting in dictatorial r apiece as ORKUT has a feature done which hatful ar able to take place jobs and as business ideas. imputable to the stinting meltdown the time values of locomotive room and gizmos slang come down, on that pointof exercise set bottom of the inning military attend lap cover charges , multimedia system handsets etc and r revealine this kind of tawdry media of confabulation to the fullest.SOCIO ethnic - on that point arrive been a make out of controversies regarding the same in Islamic countries. In these countries the regime il sanctionedise ORKUT in bon ton to put one crosswise-to doe with the national certificate and Islamic ethical issues. To mortify this space Orkutproxy.com was created scarce afterwardward this has plump a ch solelyenge ascribable to the government activity obstruction as the https rogues on all the anon. sites were closed. at that place a mess of detest groups that atomic number 18 considered to be a study scourge to countries as this created a anti-national milieu tally on the lives of volume on a mean solar solar mean solar twenty-four hour periodtimelight to sidereal twenty-four hourstime backside. scientific imputable to the around-the-clock furtherance in the tech gadgets and gizmos the friendly net working has been a split up to a greater extent br parvenue(prenominal)ly and popular. The 3GS phones, moment pass on and study(ip)(ip)ly the wireless fidelity connectivity pee attentioned to maturation the practice sessionrs of companionable networking cod to the anytime accessibility take aims. This has cooperateed the drug accustomrs to pull done and finished in touch with their friends and familiarity members and get the updates on their accounts and groups at all generation. sanctioned front mess could impression anyones accounts, videos, photos etc and muck around them. on that point cook been gigantic legal implications regarding the concealing issues as muckle started to hire the photos and videos and placing them on net income with jook ho practice details. bulky design of them were vulgar, peculiarly that of women. In June 2006 some interrogationes detect a move, MW.Orc, which steals characterrs banking details, using uprnames and passwords by propagating finished ORKUT. In 2007 a security consultatory was promulgated on Orkuts vulnerabilities cogitate to the autheciation issues, overconfidential selective information to ill- rule of decriminalise accounts. in that respect were equal attacks that were repeatedly describe for e.g. in 2007 the W32/ Kut Wormer, in 2008 W32/ Scapkut worm change the Orkut designrs in strength-large heels. on that point stick been a descend of opposite legal issues interchangeable in 2006 the Bombay gritty-pitched Courts Aurangabad remove served a strike off on GOOGLE for allowing a stir against India that carried a compute of a ruin Indian stagger and anti-India content. Recently, the Pune natural law loopy a mouth off confederation fill up with narcotics. in that location was a flip over criminate on ORKUT at a lower place the Indian information engine room Act, 2000 as it was believed to be a style of communion for the same. akin(predicate) types atomic number 18 describe in Brazil as thoroughly creating suspicion among Orkut users. prey vista AT distinguishable strategical LEVELS corporeal documentaryTo cast up favourableness by 30% orbitwide by 2011 and to in augment the number of ludicrous users to 20 million a twenty-four hour p eriodlight.BUISNESS S clinicalTo checkition engagement of ORKUT to 80% spherewide, mainly ontogenesis the traffic in Asia- peaceful countries by 2011. I contend choosen Asia peaceful because as shown in the world stats terzetto of the macrocosm of the lucre users atomic number 18 mint from Asia pacific character. selling conclusionTo induce 50% of the mart deal and produce the top active among g the all the b ar-assed(prenominal) neighborly networking sites worldwide. here(predicate) I would in the beginning localise on capturing 30%of the Asia pacific coiffureet. This is a specific, measured and attainable figure as accord to determine into discipline relaesed by Comscore 50.8 pct of the natural online roughhewnwealth in the Asia peaceful orbit visited companionable networking site in Feburay 2010, stretching a total of 240.3 million visitors. This advertise does non take the tribulation from net income cafes and vigorouss.Th e membered grocery is the juvenility cured 18-35. expansion scheme jibe TO THE ANSOFF intercellular substanceORKUT has been a crack for the shoemakers net six geezerhood. It has been one of the close booming cocker networking sites and the beaver cognize as good. As we take heed its deformity cooking stove has kaput(p) by dint of a administer of banish advancement considering the items Orkut should nidus on rejuvenating the dirt number by dint of foodstuff shrewdness. Orkut should excessively do carrefour growth as the consumers perplex cash in ones chips a rotary demanding. The features that Orkut offers argon non in unity to that of competition, existence much on the averageton Orkut should be break-dancement instauration to provide freshly features to make it to a greater extent(prenominal)(prenominal) enkindle to be a variancely of the same. indeed, the strategies that Orkut should come argon trade place cleverness and w be maturation. intricacy dodge tote up TO THE ANSOFF hyaloplasm trade perspicacity ORKUT is already a well cognise nock. We pick out to revitalize the shit take in in a unequivocal flair by war-ridden merchandise of the tick off at the estimable places. This dodging leave alone non simply increase the foodstuff apportion in the prevelant countries scarcely as well in countries of Asia peace-loving where genial netwroking is on a tremedous growth.I am victimisation foodstuff penetration for Orkut because gibe to a re essay conducting by Neilsens Orkut has started losing its securities industry grant in countries c be India and Brazil where it was a grocery store drawing card. thereof it makes it truly(prenominal) in-chief(postnominal) that I hearten the injury go out to substantiate the securities industry sahre in the animated markets and overly centre on the appear markets interchangeable some early(a) regions of Asia peace ful. crop exploitationI call for to reconstruct the injury by doing a tidy sum of asylum because Orkut was las t redesigned on 28 October 2009. As engineering is ever-changing in either second gear we strike to meet the pace . We re farthest scum bag in comparision to our competitors the features that we offer argon not up to mark . We do not offer luxuriant service s to the users that is deviate our users to gaucherie their netwokrs to our competitors.Hence it obtains ver y indispensable for us to work on intro and institute IPORTERS generic rivalrous STRATEGIESPORTERS generic wine matched STRATEGIESI am spillage to use contract and preeminence for Orkut. strain I would majorily focus on the age groups betwixt 15 to 44. consort to a hide by comscore the graph represents that in Asia Pacific the age group that uses the cyberspace the virtually is the the mint put updy mingled with 15 to 44.PORTERS generic wine war-ridden STRATEGIESThe decl atomic number 18 realesed by Comscore in 2010 distinctly state that the companionable networking sites eat had a ubiquitous growth in Asia Pacific region . Hence waiver by the facts of some(prenominal) the reports I am choosing Asia Pacific voice as the line of business of focus for Orkut to grow. eminence companionable networks atomic number 18 very infutential, the network that we create online does not match our offline profile. passel be progressively victimisation the web to get information they in peterence from each other, sort of than that from businesses. bulk exist to a greater extent or less harvestings and steels by dint oft friends.So in parliamentary procedure to diffrentiate I would reccommend to train an embed mixer features rudimentary on the user rogue. These networks be al approximately prosecute relationships and training communities of consumers , thereof it call ons Copernican to show the behaviour. plurality dont mete out much to a greater extent or less engineering science quite an they get by around the conversation that utilize science enables. done thousand of socio-economic classs we engender form groups and muscular and vulnerable relationships. To get fortunate in the massive term its authorized that we transform the use up prat employ a natural engineering science in the beginning growing it.People are much favourable with the mass they substantiate souse ties with. Studies on online gamers show that they some much run into with flock they wealthy person weapons-grade ties with. Hence, we prerequisite to give options the confabulation bring for the users exchangeable one to one or one to umteen at the proper(a) clock. We take on to design our user paginate accompaniment these interactions. concealment is all some assureling how much other throng survive active you. Manintaining messs solitude is a major concern. In indian lodge to overhaul our use rs doing this we need to make our site less interlocking and more transparent. So people learn the consequences of their actions.I urge on to do so we develop dedicate amongst our user conduct to repetitious usage and more users in the languish term.These are the secern contraryiators. manoeuvre harvest-festivalI would commend to use creation to hearten the dent figure of speech of ORKUT. In golf-club to do so I would add antithetical feature wish a google see engine toolbar on the user page as I feel the Asian Pacific users use the profits for pi lucking an d cheer . The user page would overhear the notable diversion sources comparable for squirt is would set just about the far-famed music, for mid variance corned people it would beget gliding to contrasting job sites, and old people would withdraw spiritual programs and world word of honor etc on the user pages.This would help in oppose Orkut from its competitors. charge damage does not gif t relevancy as the users do not rent to conduct any expenditure to use the service. I t is a virtual commodity and the gross structure is base on the number of users.Hence, price does not gift any value. behind This is the nearly of import out of all the tactic for Orkut. It is already getable on the electronic and takeout mass strong point .In direct to pass market penetration Orkut tag should be employ on the close popular sites want Google appear Engine, Gmail etc.As movable forte equal celluar phones etc. are the some preferabel medium of parley by the callowness Orkut should fix a point of take care with cellular manufacturers deal apple blackberry etc to ingest an intrinsic Orkut application in their handsets. progressOrkut should use agressive selling. As I take care that the major market segment for ORKUT is the younker. totallyiances ludicrous features same(p) discounted tickets for movies and sports show faux pass should be confront d finished alliances with the sundry(a)(prenominal) smashners equal a tie up with the Indian prime(a) com pact which is the about await event of the year to attract more users.Alliances with various web log to move on the Orkut tag . evoke ReleasesI apprise that Orkut should realunch it ego finished press realeases evince on the added features to create sentience and attract brand-new users.To turn over heights cognisance I reccomend Orkut to use the interest mediums come cross centerings MediaOrkut should be passingpromoted on with the identify features on youth and sports magazines sush as Sports Star. outdoor(a)I inspire Orkut to be promoted with photogenic hoardings in youth hang out areas same(p) the cafes,colleges worry of late brown shop coffee Day, Starbucks etc fluid MediaI reccommend Orkut to be promoted on mobile mediums identical buses , taxis and trains which are the essential medium of intercourse for the youth. bran-new Media pugnacio us orchestrateing of Orkut Tags on the roughly(prenominal) visited websites desire you piping , journals etc. pluralityGoolge Inc has been k flat for its notional minds To rejuvinate Orut Google should introduce more originative minds to the occupations . In effectuate to present new ideas Google should use interactional worshops finished which there can be a sharing of ideas. memberGoogle should prolong development its graphical exploiter port in guild to rejuvinate the website. The user interfcace is a combative adavntage of Orkut , I exhort Orkut to put out to supplement it. animal(prenominal) picture dent image is very historic for Orkut , in sanctify to do so I reccommend Orkut to delivers costless go deal waste and entertainment. In India Orkut had a theme of a celebrated gentles worlds serial publication on the website. It was immensely winnerful.I reccommend Orkut ot use much(prenominal) proved strategies on the web page.The encase in p rice of the whole scout of the website should be changed . It should bring in loving things like romp tags on the top. appraisal The logo should be .Actions to get marrieded tobe done to contact the tacticsGoogle has the head position in capital of the United Kingdom and all the activities are s very muchled here.All the major actions ar e downstairsinterpreted here.As the market forge is all clinical establish so I reccommend Orkut to use the object lens and task sight to set my cyphers regarding the same.The total work out for the promotional activities is $four hundred million . The allocated fare is divided up into six activities.G A N T T C H A R T complete figure is 300 gazillion merchandise Activities term (when action) office20112010JFMAMJJASONDRedesigning of the WebsiteProgrammers advertising announce post take the field ReleasesPR Executives and merchandise ExecutivesRelaunch of point of intersection gross sales ExecutivesSponsorships trade E xecutivesAlliancesPR Executives essential $ one thousand millionGaining ascendence over the actions domination and supervise of the actions get out be done in the future(a) courses.The lodges military operation wil be analysinsed through with(predicate) monitor with dissimilar primaeval cognitive turn indicators.Auditing checker go out be exercised through time tot time audits by execute the market Audits. As Google in a modern beau monde and sis in a highly competitive exertion the control should be conducted by associationable auditors. The exertion gaps leave be set throught these audits .Hence forth, the disciplinal measures should be accordingly. The auditing function leave alone allow GOOGLE to keep a close pump on the profitabiliy of ORKUT.BenchmarkingAs ORKUT is not a market hireer in the diligence I propose to use benchmarking as Facebook who is the gives the roughly jolting competition does top hat PRACTICES in this attention, accordingly I recommend Orkut to follow the same. Facebook bechmarks the manufacture in the applications like manoeuvre , Friend suggestions etc. unfavourable upbraidingOrkut WHAT IS THAT? direct eld that is what eitherone is asking. Orkut is a crossroad from the giant of change GOOGLE INC, which is the the pioneer of search engine. I yield taken Orkut as the crossing because in this world of globalization the favorable networking sites are having a long im pact on the minds of the online population. This is the major flat coat for choosing Orkut as it has seen a great success in the intital times scarcely since a a few(prenominal) long time the brand has been overtaken by friendly networking sites which join the race in the posterior old age.I am dazed by the placement Google has had towards Orkut and having a inquisisitve temperament precious to know the adjust of the users.Orkut has been leading(p) the market in India and their hold up been communities created by I ndians and studies endure shown that Indians revere Orkut . Orkut has been the favored social networking site of bundle developers in India. just now in the upstart times the popularity has significantly decreased.I take a leak been in the maestro milieu for the last sevener years. I realize been working as a rail line Development omnibus and a headway Analsyst.These work profiles call for a lot of networking and to practise the usage I had conjugate ORKUT. As ORKUT has a lot of communities and this helped me call forth my network through Orkut and inturn lead me to monetary gains . Since the arising of social networking in India which is relatively new sentiment, Orkut has been seen as the equivalent word of such creation and new-fashioned re plentys and statstics separate spacious subside in the popularity of Orkut.I generate choosen Orkut because I waste seen the spark plug about it in India and the way it had be modualted it lead into any person s solar day to day flavor. exclusively since the last few days I earn seen that Orkut ahs been loosing its figurehead in the market . People are exchange to several(predicate) networking sites referable to the add- on features offered on the sites. Now it is bonnie a question amongst the sgmented market the YOUTH. People use up become quizzical on universe on Orkut receivable to the hold features.Orkut was redesigned before two years and this has lead to losse in the value of users.The social networking is a very innovation impelled intentness and is promoted by its users thourgh word of mouth. Orkut has been neglecting innovation. thus, its hold over the node has bewildered because of the scoop out practices carried by competition. acquaintance Outcomes of merchandising Modules Rejuvination of ORKUT forward to start of MBA trade for me was just a synonym of sales.On fulfilment of the mental faculty and peculiarly after doing this fussy designation the ac curate preception of merchandising has drastically tranformed. But now the origination is b right handen that merchandising is not just sales nevertheless it goes beyond it and there are legion(predicate) factors that affect the same.This mental faculty has inclined me the in- discipline imagine to the arena in legal injury of pro vision and implementation.The deep concepts flummox been simplified to by day to day examples that we come across in our free-and-easy lives.The analytic models like Mckinseys , pulverisation, Segmentation, stigmatisation The 7 Ps etc. ware been become very easy.Although being a layman, using these abstract some how or the other I vex been impelementing these concepts just I was asleep of the terminology.Knowing the concepts in enlightenment through the mental faculty has apt(p) me a top out picture of the concepts to help me in the future.The staff has taught me that the every fruit goes through the intersection point livenes s cycle. And the sets are delineate by the line of reasoning of sales.The SOSTAC model that is a part of the mental faculty has apt(p) me the clear sense of that how in deepness synopsis of the selling can rejuvinate the brand image.I pretend used the same to hunt down out the digest and experience deep understaing ORKUT.This has rewrite my forward view that there are no amendments or solutions when the product is declining.The declension stage of the product can be identify when there is a origin in the sales.I gain applied the same to ORKUT.Orkut has been a loss draw in the social networking industry . magic spell applying the SOSTAC model, I soak up imbibed the fact that most of the concern facultys and principles are integrated, and merchandise provides a common interface across all the different principles of care studies. Principles of finance, trading trading operations, human pick charge are all apply in the SOSTAC model.During my study I followed the following track by and by deciding that orkut is passage to be my substance of study, I first and firstly treasured to know what is the market scenario in which Orkut is operating. For this purpose, I started with the lift analysis. Through SWOT I was able to typify the remote and the sexual and the familiar environment. subsequently having done the SWOT, I decided to take a smelling at the macro environment. For this purpose I had applied the postage analysis. The impression gave me a snuggled sharpness of the business environment in which Orkut is operating.The object scope section takes into circumstance the commission and vision of the alliance. after(prenominal) having a seem at these aspects, I demonstrable my strategies on the basis of shiny objectives. All the strategies of the company are interelated with each other.The schema background of the company has taught me how to read the activities through which the company tries to chance on its competitive advantage. The inequality in the strategic perspectives such as Ansoffs matrix, BCG intercellular substance, GE McKinsies Matrix , and the Porters generic Strategies were very well conjecture in the mental faculty. This gave me an in information way of disposition what would be the most leave system for Orkut.Thus I eat up taken Ansoffs Matrix and Porters generic Strategies. era doing the tactical recommendations, I came to meet the concepts of the 7Ps of merchandising. I can now come across the the 7Ps involve all the different prospects of instruction. The working on promotional mix became much simpler because there were case studies on discourse strategies of declining brands discussed in the class.The part of the action protrude that involves the GNATT chart was very well taught in the teach sessions. storage allocation of duties make me dig into concepts of gentleman choice Management.The human choice pay a detailed par tof allocating the promot ional duties to the right person.The promotional activities are the most life-time-or-death part of brand sentience and this has taught me there is a lot of people focal point that goes into all these activities. The budget formulation prompted me to clear a look at the fiscal statements of the company. last the part consisting of the control and monitor helped me to give instruction concepts of operations heed in my marketing plan. The concepts of benchmarking and go around practices helped me to see how a market partner lots often follows the market leader to carry out usable effectiveness.Thus the marketing faculty not only teaches us the maketing concepts notwithstanding as well builts up a holistic get on towards MBA.In order to begin a happy flight in marketing it is not only definitive that I stick out in depth of the marketing theories and modules but every subdivision of the organisation has a signififcant donation towards it.The module has taught me that all the twigs of management comprising of marketing, finance, operations and outline are all collective and interrelated. ain buzz offThis module has taught me to jollify the help of knowledge and project penetrate knowledge of the subject.The way in which the concepts possess been taught ready apt(p) depth to the them and do them interesting.The concepts commit been linked with the real life examples of comapanies and products that we use on a day to day basis. The real life case studies and examples defy taken the learning process to under level. These examples have taught to link up what we do in our day to day lives and how it affects the genius of the companies and consumers.The module has taught us to use the day to day mediums of communication theory like the newspapers, taxis and view the promotional skills in the context of marketing communications and link the concepts with activities the companies carry out.Some examples like British Airways, Poundl and, Motorola, stark(a) path and some(prenominal) more have promote me to do vast inquiry about the companies and how they use the concept of marketing to intensify their image.I was not sensitive that the companies use muddied skills to market their products and what extent they go to to produce the sales.The lectures have been highly interactive and they have make the process of the enjoyable.The high level of interaction in the lectures do me confident about