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Thursday, September 3, 2020
bush clinton synopsis essays
bramble clinton summation articles William Jefferson Clinton, by a long shot the MOST disputable President of our Time On January 20, 1993, our current managing president, William J. Clinton was sworn into office. For as far back as six years, one of the most ostentatious administrations has been lived out and still proceeds right up 'til the present time. According to some Bill Clinton has been a guardian angel to the United States, while others transparently think of him as the Anti-Christ. In any case, he has put every one of us on the track we are on now. Bills first changes were to be made right here in the US. Local changes incorporated the extending of un-paid wiped out leave in the work power to 12 weeks. This permitted anybody sick or childbearing to serenely take on a steady speed before coming back to work. Another residential change occurred in the military. President Clinton chose to lift the boycott dis-permitting gays in the military. In spite of the fact that an extraordinary positive advance forward, it was met with overwhelming resistance. In this manner Clinton chose to actualize a Dont Ask, Dont Tell strategy relating to sexual inclinations of those enrolled in the military. Beside his household strategies, Clinton reaffirmed the US as an evangelist country by helping the little nation of Somalia. With the objective of eradicating starvation and settling and political overthrows, Clinton sent both US and UN troops to Somalia. When the residential warring and generally speaking starvation had decreased, US troops were pulled back and UN troops stayed uniquely until 1995. Again Clinton depicted the US as a Helping Hand country when we airdropped both food and supplies to evacuees escaping Rwanda after an influx of suppression and open slaughter overwhelmed the country. Additionally noted would be the Bosnia/Serbia strife. At the point when the two countries started to do battle, Clinton again stepped in and went about as a cushion while the two countries took an interest in harmony talks. Despite the fact that William J. Clinton is in general a Good president, his very own issues consistently s ... <!
Thursday, August 27, 2020
Do Ex-Military Make Good Police Officers Essay Example | Topics and Well Written Essays - 4000 words
Do Ex-Military Make Good Police Officers - Essay Example The paper Do Ex-Military Make Good Police Officers? look at this inquiry distinguishing which elements will add to progress inside the two kinds of associations: military and police. There are unquestionably matches between the traits which make for a fruitful vocation in either the military or the police power. Notwithstanding, an effective military record doesn't really compare to a fruitful profession in law authorization. The general traits, for example, trustworthiness, uprightness, and order are regularly esteemed in both vocation positions. Be that as it may, a portion of the abilities in the subsequent gathering are not really esteemed in the military. For instance, the capacity to watch and recall detail has little to do with numerous elements of military work force. The capacity to survey circumstances and settle on a game-plan is likewise of little incentive in numerous military positions, where moment acquiescence to the standard may be progressively important. Another factor in police work is the size of the gatherings, which are commonly a lot littler than those in the military. Numerous military positions try to make gatherings of fundamentally the same as individuals when enormous gatherings of very much like individuals are required for power. Most gatherings on police powers are additionally requesting of dynamic connection and broadly educating of colleagues. The conduct of a military gathering is relied upon to be amazingly taught and almost neglectful after requests are given. The gatherings need to work like all around oiled machines. Singular idea would really disrupt everything.
Saturday, August 22, 2020
The Economics of Federal Defense Policy :: Political Science
Three out of four Americans surveyed in the 1992 political decision year accepted that the United States was going off course. With such an overpowering accord, the nation employed another president to endeavor to fix the essential issues nearby. Albeit the two Republicans and Democrats accepted that the United States was as yet the sole superpower, the individuals of the United States saw that their personal satisfaction was falling apart. Truth be told, the indications of monetary, social, and political rot were obvious. For instance, the wages of creation laborers in America have declined 20% over the most recent twenty years because of enormous enterprises moving their activities abroad. More than thirty-7,000,000 Americans are without medical coverage because of its detonating costs. There are around sixty million individuals beneath the neediness line; fourteen million of which are youngsters. Our crime percentage is at an unequaled high just as the populace in our jail framework. The United States has nineteen going before countries that have lower newborn child death rates. Among the twenty most created nations on the planet, the United States has the most elevated separation rate and the most noteworthy teenager pregnancy rate. The most distrustful certainty of everything is that the Pentagon keeps on retaining twenty percent of the government spending plan over 33% of which is spent securing Europe against a foe that does not exist anymore. Truth be told, that is the most plausible wellspring of America's issues: the financial plan. Forty-seven percent of the national government financial plan is spent for a military cost. The National Defense, the subject of this paper, is what is taking cash from the poor in our own nation and decreasing our status as the sole superpower of the world. The National Defense was a program started from the very beginning of the United States' presence. It was a program intended to ensure the individuals of the world, however basically the individuals of this country. It was intended to ensure human rights and the goals of vote based system and private enterprise. In any case, in lieu of late occasions, the utilization for such a program is currently easily proven wrong. The world has changed essentially and drastically inside the most recent five years. The danger of an abhorrent realm, for example, the Soviet Association is no more; the Cold War is finished. Eventually, neutralization is required for some reasons. The two Democrats furthermore, Republicans the same bolstered the advancement of a massive modern complex. Both are content with just minor spending decreases.
Astronomy Research Paper Example | Topics and Well Written Essays - 1250 words
Stargazing - Research Paper Example The moon permits and supports life on Earth, influences its tides every day and however not a puzzle to a similar degree as it had been all through the entirety of history, it keeps on rousing the creative mind and much stays to be scholarly of Earthââ¬â¢s nearest heavenly neighbor. Today, individuals pretty much view the moon as ââ¬Ëeye candyââ¬â¢ and give little consideration to its cycles. This was not the situation for our precursors who deliberately observed its developments. A few schedules of antiquated human advancements depended on the patterns of the moon and some are as of now, for example, the Islamic schedule. The date of the Chinese New Year is set by the pattern of the moon. The Sun was utilized by man until generally as of late to gauge short interims of time yet the moon was made a decision about increasingly dependable for longer time estimations. What is ordinarily known as a month depends on the 29-day pattern of the moon. The term ââ¬Ëmonthââ¬â¢ is gotten from the term ââ¬Ëmoonth.ââ¬â¢ ââ¬Å"Without the moonââ¬â¢s cycle we may have wound up with an altogether different method of monitoring time, and we most presumably would have called it some different option from a monthâ⬠(Miles and Peters, 2001). The Christian festival of Easter is determined by deciding the principal Sunday following the main event of a ââ¬Ëfullââ¬â¢ moon resulting to the start of the Spring Equinox. The explanation behind this is Christians had generally utilized the light of the ââ¬Ëfullââ¬â¢ moon to help in their journey to their heavenly terrains for Easter. In spite of the fact that the moon is the nearest article to Earth and has been investigated by man, questions remain in regards to its careful birthplaces and whether life at any point existed on or inside it or on the off chance that it could support life. It was found over a century back that the moonââ¬â¢s thickness is less then Earthââ¬â¢s. Galileo saw pits o n the moonââ¬â¢s surface using the telescope in the 1600ââ¬â¢s. As of now, more is thought about the moon than some other divine body, information that was incomprehensible as of not long ago (Hamilton, 2005). Preceding the normal utilization of telescopes, when the moon was seen independent, everything that can possibly be recognized were two particular sorts of geology, dull and brilliant zones arranged in a way that delivered the figment of the ââ¬ËMan in the Moon.ââ¬â¢ This fantasy was likely known as only that to most people of the world however before late occasions it was not realized that the dim regions were created by the fierce effects of space rocks hitting the moon a large number of million years prior. These early stage impacts on the lunar surface had a huge influence in reshaping the moonââ¬â¢s appearance and could clarify why there are two huge distensions on the outside of the moon. ââ¬Å"New investigation uncovers that stun waves from a portion of the moonââ¬â¢s early space rock impacts went through the lunar inside, activating volcanic emissions on the moonââ¬â¢s inverse side. Liquid magma regurgitated from the profound inside and overflowed the lunar landscapeâ⬠(Than, 2006). The cooled magma made the recognizable dull regions which are named ââ¬Ëlunar seas.ââ¬â¢ These dim zones join to shape the ââ¬Ëfaceââ¬â¢ of the moon. The Man in the Moonââ¬â¢s eyes have been marked ââ¬Å"ââ¬â¢Mare Imbriumââ¬â¢ and ââ¬ËMare Serenitatisââ¬â¢. The nose, ââ¬ËSinus Aestuumââ¬â¢ and the mouth, which has all the earmarks of being grinning, is a blend of the ââ¬ËMare Cognitumââ¬â¢ and ââ¬ËMare Nubiumââ¬â¢Ã¢â¬ (Heiken et al, 1991). The Earthââ¬â¢s sky seems, by all accounts, to be blue since its environment diffracts light so that delivers this
Friday, August 21, 2020
Make Natural Plastic From Dairy Products
Make Natural Plastic From Dairy Products Plastics are for the most part created from oil, however they can emerge out of different sources too! All that is truly required is the capacity to join particles containing carbon and hydrogen together, which you do at whatever point you sour milk. This takes around 30 minutes. What You Need 1/2 C milk or overwhelming creamvinegar or lemon juicesaucepan Guidelines Pour 1/2 cup milk or substantial cream in a pot and warmth to stewing over low to medium heat.Stir in a couple of spoonfuls of vinegar or lemon juice. Keep including vinegar or lemon juice until blend starts to gel.Remove from warmth and permit to cool.Rinse the rubbery curds with water. The curds are plastic! Play with your cool creation :- ) Helpful Tips Grown-up oversight please - hot stove!The plastic is shaped because of a synthetic response between the casein in the dairy item and the corrosive (acidic in the vinegar, citrus and ascorbic in the lemon juice).
Essay Topics on Cosmopolitinasim
Essay Topics on CosmopolitinasimWhen choosing essay topics on cosmopolitinasim, it's good to remember that this is a term often used by sociologists and anthropologists. It has become more popular in recent years due to the examples mentioned above. There are a lot of examples, but one that many have discussed and argued about extensively is non-intentional sexism. As far as I know, this topic was first mentioned in the 1980s and was heavily discussed then.But what is intentional sexism? Well, intentionally, it is different from unintentional sexism. In intentional sexism, we assume that what we see on TV is exactly what is going on in real life and what we hear in the news is all there is to life. In non-intentional sexism, it's more like one of those games you used to play when you were a kid - you just assumed that everything is sexist, because everybody is doing it.A good example of this is the problematic topic of body size - this is a topic that has been greatly discussed in th e past decade or so. There are those who believe that being too thin, or being too fat, is okay, while others believe that those are only accepted within certain groups. Personally, I would say that body size and weight are not as big of a deal as many people think - unless you're a thin person or a fat person.Another important fact that is often overlooked when people debate issues related to sexism is race. Yes, there are some people who tend to be treated differently based on their race. Some people will be more harshly judged on certain criteria than others will be. Again, this isn't necessarily something that is true for everyone, but this is one of those facts that seem to have been forgotten as time has gone on.But does that mean that you can blame things on other people when you enter into a wrong place? No, it doesn't! In order to keep your points from being overshadowed by this issue, it's good to mention it when presenting yourself as an essayist. You don't want to offend any people by stating your views - you just want to write about them, and share your knowledge with other readers.When you are presenting your topic, you don't want to rely on stereotypes or assumptions to get people to listen to you. Remember that people can judge people by appearance. If you do use these stereotypes and assumptions in your essay, you could easily lose credibility.The idea of cosmopolitinasim is to keep it simple and stay away from controversial subjects. No matter how bad or how good an essay is, people won't care about the details of it if it's not very informative. If you put it off, then you will likely be disappointed with your work.Give the readers something that they can relate to, and this can be done with topics that are very close to reality. It's good to remind ourselves that even though things may seem obvious in today's society, people are still diverse - people from all walks of life, races, backgrounds, and social classes are all united in the commo n ground.
Wednesday, June 10, 2020
Global Marketing a Decision-Oriented Approach 4th Ed. Svend Hollensen. - Free Essay Example
â⬠¢Jump to Navigation â⬠¢Jump to Content â⬠¢Jump to Search results DawsonsERA Quick Search Help LogoutSkip Navigation HomeeBook CatalogueAdvanced SearchMy FavouritesHome Search Results Full Title Display Global marketing : a decision-oriented approach 4th ed. Svend Hollensen. Pages: 753 Publisher: Pearson Education Publication date: 26 Apr 2007 Search score: 36. 20 eISBN-13: 9781408212011 eISBN-10: 1408212013 Print ISBNs: PB: 9780273706786, 0273706780 Description: Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. *Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. *All new video cases accompany every chapter and are available at www. pearsoned. co. k/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds. BIC Classification: KM Dewey Decimal Classification: 658. 84 Library of Congress Classification: HF1416 View related titles View this title in your Library Catalogue 5 Min PreviewRemove Favourite Table of Contents Skip table of contentsContents Preface to the fourth edition Guided tour Acknowledgements Publishers acknowledgements Abbreviations About the author Part I The decision whether to internationalize 1 Global marketing in the firm Learning objectives 1. Introduction 1. 2 Development of the ââ¬Ëglobal marketingââ¬â¢ concept 1. Comparison of the global marketing and management style of SMEs and LSEs 1. 4 Forces for ââ¬Ëglobal integrationââ¬â¢ and ââ¬Ëmarket responsivenessââ¬â¢ 1. 5 The value chain as a framework for identifying international competitive advantage 1. 6 Value shop and the ââ¬Ëservice value chainââ¬â¢ 1. 7 Information business and the virtual value chain 1. 8 Summary Case studies 1. 1 Vermont Teddy Bear: Should Vermont Teddy Bear go abroad? 1. 2 Arcor: A Latin American confectionary player is globalizing its business 1. 3 Video case study: Nivea Questions for discussion References 2 Initiation of internationalization Learning objectives 2. 1 Introduction 2. Internationalization motives 2. 3 Triggers of export initiation (change agents) 2. 4 Internationalization barriers/risks 2. 5 Summary Case studies 2. 1 Blooming Clothing: A bumpy path to exports 2. 2 Elvis Presley Enterprises Inc. (EPE): Internationalization of a ââ¬Ëcult iconââ¬â¢ 2. 3 Video case study: NIDEK Questions for discussion References 3 Internationalization theories Learning objectives 3. 1 Introduction 3. 2 The Uppsala internationalization model 3. 3 The transaction cost analysis (TCA) model 3. 4 The network model 3. 5 Internationalization of SMEs 3. 6 Born globals 3. 7 Internationalization of services 3. 8 Summary Case studies . 1 Cryos: They keep the stork busy around the world 3. 2 Entertainment Rights: Internationalization of ââ¬ËPostman Patââ¬â¢ 3. 3 Video case study: Reebok Questions for discussion References 4 Development of the firms international competitiveness Learning objectives 4. 1 Introduction 4. 2 Analysis of national competitiveness (the Porter diamond) 4. 3 Competition analysis in an industry 4. 4 Value chain analysis 4. 5 Blue ocean strategy and value innovation 4. 6 Summary Case studies 4. 1 Microsoft Xbox: The battle for gaming leadership against Nintendos Wii and Sony PlayStation 3 4. 2 Senseo: Creating competitiveness through an nternational alliance 4. 3 Video case study: Nike Questions for discussion References Part I Case studies 1. 1 Manchester United: Still trying to establish a global brand 1. 2 Bridgestone Tyres: European marketing strategy 1. 3 OneCafe: A ââ¬Ëborn globalââ¬â¢ penetrates the coffee industry 1. 4 Cereal Partners Worldwide (CPW): The No. 2 world player is challenging the No. 1 ââ¬â Kellogg Part II Deciding which markets to enter 5 Global marketing research Learning objectives 5. 1 Introduction 5. 2 The changing role of the international researcher 5. 3 Linking global marketing research to the decision-making process 5. 4 Secondary research 5. Primary research 5. 6 Online (internet) primary research methods 5. 7 Other types of marketing research 5. 8 Setting up an international MIS 5. 9 Summary Case studi es 5. 1 Teepack Spezialmaschinen GmbH: Organizing a global survey of customer satisfaction 5. 2 Tchibo: Expanding the coffee shops business system in the United Kingdom and the rest of Europe 5. 3 Video case study: Burke Questions for discussion References 6 The political and economic environment Learning objectives 6. 1 Introduction 6. 2 The political/legal environment 6. 3 The economic environment 6. 4 The European Economic and Monetary Union and the euro 6. 5 Summary Case studies 6. 1 The World Bank and the IMF: What on earth is globalization about? Massive protests during a meeting in Prague 6. 2 Sauer-Danfoss: Which political/economic factor would affect a manufacturer of hydraulic components? 6. 3 Video case study: Debate on globalization Questions for discussion References 7 The sociocultural environment Learning objectives 7. 1 Introduction 7. 2 Layers of culture 7. 3 High-and low-context cultures 7. 4 Elements of culture 7. 5 Hofstedes original work on national cultures (the 4 + 1 dimensions model) 7. 6 The strengths and weaknesses of Hofstedes model 7. 7 Managing cultural differences . 8 Convergence or divergence of the worlds cultures 7. 9 The effects of cultural dimensions on ethical decision making 7. 10 Social marketing 7. 11 Summary Case studies 7. 1 Lifan: A Chinese subsupplier and brand manufacturer of motorcycles is aiming at the global market 7. 2 IKEA catalogue: Are there any cultural differences? 7. 3 Video case study: Communica ting in the global world Questions for discussion References 8 The international market selection process Learning objectives 8. 1 Introduction 8. 2 International market selection: SMEs versus LMEs 8. 3 Building a model for international market selection 8. Market expansion strategies 8. 5 The global product/market portfolio 8. 6 Summary Case studies 8. 1 Philips Lighting: Screening markets in the Middle East 8. 2 Mac Baren Tobacco Company: Internationalizing the water pipe business 8. 3 Video case study: Hasbro Questions for discussion References Part II Case studies II. 1 CarLovers Carwash: Serendipity as a factor in foreign market selection: the case of CarLovers from Australia II. 2 The Female Health Company (FHC): The female condom is seeking a foothold in the world market for contraceptive products II. 3 Tipperary Mineral Water Company: Market selection inside/outside Europe II. Skagen Designs: Becoming an international player in designed watches Part III Market Entry Strategi es 9 Some approaches to the choice of entry mode Learning objectives 9. 1 Introduction 9. 2 The transaction cost approach 9. 3 Factors influencing the choice of entry mode 9. 4 Summary Case studies 9. 1 Jarlsberg: The king of Norwegian cheeses is seeking new markets 9. 2 Ansell condoms: Is acquisition the right way for gaining market shares in the European condom market? 9. 3 Video case study: Understanding entry modes into the Chinese market Questions for discussion References 10 Export modes Learning objectives 10. Introduction 10. 2 Indirect export modes 10. 3 Direct export modes 10. 4 Cooperative export modes/export marketing groups 10. 5 Summary Case studies 10. 1 Lysholm Linie Aquavit: International marketing of a Norwegian Aquavit brand 10. 2 Parle Products: An Indian biscuit is seeking agents and cooperation partners in new export markets 10. 3 Video case study: Honest Tea Questions for discussion References 11 Intermediate entry modes Learning objectives 11. 1 Introduction 11. 2 Contract manufacturing 11. 3 Licensing 11. 4 Franchising 11. 5 Joint ventures/strategic alliances 11. 6 Other intermediate entry modes 11. 7 Summary Case studies 11. 1 Ka-Boo-Ki: Licensing in the LEGO brand 11. 2 Bayer and GlaxoSmithKline: Can the X-coalition and the product Levitra challenge Viagras market leader position? 11. 3 Video case study: Mariott Questions for discussion References 12 Hierarchical modes Learning objectives 12. 1 Introduction 12. 2 Domestic-based sales representatives 12. 3 Resident sales representatives/foreign sales branch/foreign sales subsidiary 12. 4 Sales and production subsidiary 12. 5 Region centres (regional headquarters) 12. 6 Transnational organization 12. 7 Establishing wholly owned subsidiaries: acquisition or Greenfield 12. Location/relocation of HQ 12. 9 Foreign divestment: withdrawing from a foreign market 12. 10 Summary Case studies 12. 1 Durex condoms: SSL will sell Durex condoms in the Japanese market through its own organization 12. 2 The Fred Hollows Foundation: A non-profit organization establishes lens production factories in Nepal and Eritrea 12. 3 Video case study: Starbucks Quest ions for discussion References 13 International sourcing decisions and the role of the subsupplier Learning objectives 13. 1 Introduction 13. 2 Reasons for international sourcing 13. 3 A typology of subcontracting 13. 4 Buyerââ¬âseller interaction 13. Development of a relationship 13. 6 Reverse marketing: from seller to buyer initiative 13. 7 Internationalization of subcontractors 13. 8 Project export (turnkey contracts) 13. 9 Summary Case studies 13. 1 LM Glasfiber A/S: Following its customers international expansion in the wind turbine industry 13. 2 Lear Corporation: A leading supplier of automotive interior systems 13. 3 Video case study: Eaton Corporation Questions for discussion References Part III Case studies III. 1 IKEA: Expanding through franchising to the South American market? III. 2 Autoliv Air Bags: Transforming Autoliv into a global company III. IMAX Corporation: Globalization of the film business III. 4 Heineken/Al Ahram Beverages Co. : Marketing of alcoholic and non-alcoholic drinks to Egypt and to other Muslim markets ââ¬â does an acquisition help? Part IV Designing the Global Marketing Programme 14 Product decisions Learning objectives 14. 1 Introduction 14. 2 The dimensions of the international product offer 14. 3 Developing international service strategies 14. 4 The product life cycle 14. 5 New products for the international market 14. 6 Product positioning 14. 7 Brand equity 14. 8 Branding decisions 14. 9 Sensory branding 14. 10 Celebrity branding 4. 11 Implications of the Internet for the collaboration with customers on product decisions 14. 12 Green marketing strategies 14. 13 Brand piracy and anti-counterfeiting strategies 14. 14 Summary Case studies 14. 1 Danish Klassic: Launch of a cream cheese in Saudi Arabia 14. 2 Zippo Manufacturing Company: Has product diversification beyond the lighter gone too far? 14. 3 Video case study: Swiss Army Questions for discussion References 15 Pricing decisions and terms of doing business Lea rning objectives 15. 1 Introduction 15. 2 International pricing strategies compared with domestic pricing strategies 15. Factors influencing international pricing decisions 15. 4 International pricing strategies 15. 5 Implications of the Internet for pricing across borders 15. 6 Terms of sale/delivery terms 15. 7 Terms of payment 15. 8 Export financing 15. 9 Summary Case studies 15. 1 Harley-Davidson: Does the image justify the price level? 15. 2 Gillette Co. : Is price standardization possible for razor blades? 15. 3 Video case study: Ford Motor Company Questions for discussion References 16 Distribution decisions Learning objectives 16. 1 Introduction 16. 2 External determinants of channel decisions 16. 3 The structure of the channel 16. Managing and controlling distribution channels 16. 5 Managing logistics 16. 6 Implications of the Internet for distribution decisions 16. 7 Special issue 1: International retailing 16. 8 Special issue 2: Grey marketing (parallel importing) 16. 9 S ummary Case studies 16. 1 De Beers: Forward integration into the diamond industry value chain 16. 2 Nokia: What is wrong in the US market for mobile phones ââ¬â can Nokia recapture the no. 1 position from Motorola? 16. 3 Video case study: DHL Questions for discussion References 17 Communication decisions (promotion strategies) Learning objectives 17. 1 Introduction 17. 2 The communication process 7. 3 Communication tools 17. 4 Viral marketing 17. 5 International advertising strategies in practice 17. 6 Implications of the Internet for communication decisions 17. 7 Summary Case studies 17. 1 Helly Hansen: Sponsoring fashion clothes in the US market 17. 2 Chevrolet: Helping to create a global brand via a European online (and CRM) strategy 17. 3 Video case study: BMW Motorcycles Questions for discussion References Part IV Case studies IV. 1 Absolut Vodka: Defending and attacking for a better position in the global vodka market IV. 2 Guinness: How can the iconic Irish beer brand com pensate for declining sales in the home market? IV. 3 Dyson Vacuum Cleaner: Shifting from domestic to international marketing with the famous bagless vacuum cleaner IV. 4 Triumph Motorcycles Ltd: Rising from the ashes in the international motorcycle business Part V Implementing and Coordinating the Global Marketing Programme 18 Cross-cultural sales negotiations Learning objectives 18. 1 Introduction 18. 2 Cross-cultural negotiations 18. 3 Intercultural preparation 18. 4 Coping with expatriates 18. 5 Knowledge management and learning across borders 18. 6 Transnational bribery in cross-cultural negotiations 18. 7 Summary Case studies 18. Mecca Cola: Marketing of a ââ¬ËMuslimââ¬â¢ cola to the European market 18. 2 TOTO: The Japanese toilet manufacturer seeks export opportunities for its high-tech brands in the United States 18. 3 Video case study: Dunkin Donuts Questions for discussion References 19 Organization and control of the global marketing programme Learning objectives 19. 1 Introduction 19. 2 Organization of global mar keting activities 19. 3 The global management account (GAM) organization 19. 4 Controlling the global marketing programme 19. 5 The global marketing budget 19. 6 The process of developing the global marketing plan 19. 7 Summary Case studies 19. 1 Mars Inc. : Merger of the European food, petcare and confectionary divisions 19. 2 AGRAMKOW Fluid Systems: Reconsidering its global organization structure 19. 3 Video case study: McDonalds Questions for discussion References Part V Case studies V. 1 Femilet: A SME is seeking a foothold in the European lingerie market V. 2 Sony BMG: New worldwide organizational structure and the marketing, planning and budgeting of Didos new album V. 3 Philips Shavers: Maintaining shaving leadership in the world market V. 4 Vipp AS: A SME uses global branding to break into the international waste bin business Index
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